{"type":"rich","version":"1.0","title":"How to Utilize a \"No\" | Road to Revenue #51","description":"“Yes” is typically easy to say and easy to hear in business. “No”... isn’t. Many of us struggle with hearing or saying “No” to other people, whether out of ego or a need to please others. But when we understand the times that “no” is most essential, we are better prepared to improve our business as well as our relationships with others.\n\nThere are three ways to utilize “No”:\n\n1. Saying “No”\n\nI used to be a person who always said yes. People took advantage of that. Now that I've realized the strain it puts on me; I take a different approach. Before I decide to say no, I try to ask, “How?\"\n\nBy asking this question, we make people accountable for their part in receiving assistance from us, and we can still help meet their ego's needs for love, belonging, reputation, popularity and self-esteem. \n\nOftentimes, we get in our own way when it comes to connecting with others. We forget about gratitude, empathy and accountability and instead limit our own potential. The biggest catalyst causin...","author_name":"The Playbook","author_url":"https://embeds.audioboom.com/channels/4941502-the-playbook","provider_name":"Audioboom","provider_url":"https://audioboom.com","width":480,"height":95,"thumbnail_url":"https://audioboom.com/i/37792314/600x600/c","thumbnail_width":600,"thumbnail_height":600,"html":""}