Big Data and Streaming Audio

Big data enables highly targeted ad campaigns to registered users, identifies users based on their song preferences, and allows stations to create highly personalized programming options that keep listeners engaged. Hear this panel of experts discuss the advantages and impact that big data offers streaming audio platforms.

Moderator: Brad Hill, VP/ Managing Editor (RAIN Enterprises)

Panelists: Rob Favre, CCO/ GM Data & Measurement (Triton Digital); Jeff Wender Senior VP, Digital (The Nielsen Company); Eric Bieschke, Chief Scientist (Pandora)