Women Worldwide with Guest, Charlene Li
The host of Women Worldwide, Deirdre Breakenridge, welcomes her guest to the show, Charlene Li. Charlene is the founder and CEO of Altimeter Group a leading analyst firm, which helps companies understand and act on technology disruption. She is also the author of several best selling books including Groundswell, Open Leadership and her latest book The Engaged Leader, which helps executives to embrace a digital transformation.
On the show, Charlene discusses the importance of leaders being digitally connected with their customers, and also setting an example within their organizations by engaging on social media. Charlene also shares her thoughts on how business professionals can overcome challenges and offers her advice on what to do when the going gets tough! A little more about Charlene Li … Charlene is a thought leader on social and emerging technologies, with a specific focus on social technologies, Web 2.0, and interactive media, and marketing. At Altimeter, Charlene helps leaders to thrive with disruption, especially the new technologies that impact their strategies and organizations. Prior to Altimeter she was a Vice President and Principal Analyst at Forrester Research. Charlene is frequently quoted by leading media channels such as The Wall Street Journal, New York Times, USA Today, Reuters, and The Associated Press. She has also appeared on 60 Minutes. You can learn more about Charlene on her website A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on Facebook at www.facebook.com/DeirdreBreakenridge.