The Anything Digital Series: Music and Talk Radio - On Air, Internet or Podcast?

The Social Network Show presents another episode of "The Anything Digital Series", with Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and his guest, Joanna Bloor, the former Vice President of Sales Operations and Advertising Operations at Pandora Radio and currently the Strategy Lead and Board Member at Leading Women in Technology.

Between 2010 and 2015 the way we listen to audio content has changed. We are not just turning on the radio in the car but instead listening to music, news, talk shows etc. online, especially on our smartphones. Joanna Bloor has been right in the middle of this digital transformation. In this episode, you will hear about:

The advantages of listening to digital audio content Some insight into how companies like Pandora know what to offer to consumers If this is the end of terrestrial radio The growth of the podcast

With nearly two decades of experience in digital, print, broadcast radio and broadcast television, Joanna Bloor is a veteran of the media space. Her experience encompasses Sales, Sales Management, Operations and Advertising technology. In her leadership role Joanna built the Advertising Operations team and scaled the team and systems while preparing them for a successful IPO from $100M annual revenues to over $700M annually in less than 3 years. Joanna has worked with both start-ups and established organizations within the technology, online media, restaurant and retail sectors. Successfully leveraging early successes in sales and management, Joanna has become a nationally recognized expert in advertising operations. Excellent operational, analytic, and financial skills allow her to deliver top notch, strategically significant process system design and implementation while working with all players from coordinator to executive.

Joanna is a member of Hipower, a select group of women corporate leaders focused on accelerating member’s leadership roles from professional success to wide-ranging significance. Hipower is organized under Leading Women in Technology, dedicated to unleashing the potential of professionals who advise technology businesses and executives.

Joanna presents frequently on a wide range of topics related to the advertising operations industry. As someone who works daily with young, energetic and ambitions Millennials, Joanna speaks passionately about how to guide this new generation of workers and get the very best out of them. “They can create magic if you ask the right questions and provide appropriate structures.”

You can connect learn more about Joanna on her website