The Anything Digital Series: "All About Digital Marketing"
The Social Network Show welcomes the Co-host of The Anything Digital Series, Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and his guest, Rob "Spider" Graham to the February 21, 2015 episode.
Rob "Spider" Graham, Founder and CEO of Trainingcraft LLC and co-author of Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors with 100 Times Your Spending Power, talks about the reality of digital marketing strategies in today's world. Rob starts out explaining the difference between digital and traditional marketing, the struggle with building an audience given the number of marketing channels there are; how social media has leveled the playing field; advantages and disadvantages of email marketing; and the top three things that small marketing companies need to do.
Rob ‘Spider’ Graham is a 20 year veteran of the digital media buying, selling and production industries and is currently the CEO of Trainingcraft, LLC, a company providing digital advertising strategies, marketing and sales consulting and training solutions to publishers and advertisers. They provide industry leading training specifically for publisher sales teams through their CertifiedSalesTraining.com site and have just recently rolled out a training and education community for digital marketers and advertisers at spidergraham.com.
Spider is an expert on many areas of digital advertising and marketing including interactive marketing, digital media sales, audience targeting and programmatic media selling and buying.
Rob has over 20 years of experience designing and creating digital advertising and marketing materials-education and training products; he has spent 18 years as an adjunct University professor teaching over 100 digital media development, online marketing, media buying and ecommerce business courses at the University of Massachusetts, Harvard University and Emerson College; Rob has over 12 years online course development; he has been a speaker at over 100 different digital marketing conferences and venues ; he is experienced in Rich Media advertising and audience targeting; he is the Author of Advertising Interactively, Fishing From A Barrel, Going Native and Co-author of Taking Down Goliath. He has over 8 years as a monthly columnist for ClickZ.com covering Streaming and Rich Media technologies, Behavioral Targeting strategies and technologies and targeted media buying; and Rob is presently a columnist for BizJournals.com covering online business and digital marketing best practices for small businesses.