Podcasting Versus Broadcasting, Which Has The Advantage?

The Social Network Show welcomes Christopher "Kit" Gray to the January 9, 2015 episode.

Kit Gray, President and COO of PodcastOne addresses the role that podcasting plays that is different from other forms of broadcasting. Kit explains the benefits of podcasting and how it is now being recognized by some big players like CBS Radio and CBS Digital Media who just launched their own podcasting network. PodcastOne has a lot of celebrity podcasts and Kit explains how this is a good way for them to communicate with their fan base.

Kit Gray, the President and COO of PodcastOne, brings over ten years of sales representation experience in traditional spot terrestrial radio sales, network radio sales, national radio sales, mobile content sales, online sales and over the last two years has become a proven sales leader in the podcast medium. Kit connected and developed podcast offerings on a network basis to advertisers developing a demand for a new medium. Mr. Gray's podcast sales quickly advanced into seven figures for such shows as the Adam Carolla Show, Jay Mohr's Fake Mustache, The Nerdist, Maria Menounous' AfterbuzzTV, Penn Jillette, Tom Segura and more.

Kit has worked with media agencies in Los Angeles, New York and Boston. In 2005, Mr. Gray won Seller of the Year for Katz Media Group, a subsidiary of Clear Channel Communications. He was the first person to sell a mobile advertising campaign for Verizon Wireless EV-DO network called Amp'd Mobile in 2007 and was the first person to sell an online digital streaming network for Clear Channel's Digital in 2009.

Kit Gray has an MBA in finance from Crummer Graduate School and he studied Environmental Studies at Rollins College in Winter Park, Fl.

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