Seth Godin on the Difference Between Failure and Your Struggle With Failure

Today’s guest is one of the most well-respected and prolific marketing minds alive today.

After his first job out of college working at a software company, my guest started a book packaging business, which he later sold to his employees.

He then co-founded Yoyodyne, a unique marketing service and company — he sold this company to Yahoo! in 1998 for $30 million.

During that time, he launched another web company called Squidoo, which was acquired in 2014 by HubPages.

He writes daily to his blog, one of the most popular blogs in the world, and he has also written 18 books that have been bestsellers.

You can win a copy of his latest book here.

Now, let’s hack… Seth Godin.

In this 37-minute episode Seth Godin and I discuss:

Why and how Seth set up his business to be able to work on something new every day Understanding what a brand is (and isn't) The difference between a freelancer and an entrepreneur Seth's definition of an entrepreneur (and why it matters to you) Why Seth thinks that everyone should blog every day Figuring things out -- when he does not understand something

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The Show Notes

Seth Godin's blog Giveaway: Win Seth's new book  Seth's (free) ebook: Unleashing the IdeaVirus All of Seth's books Seth on Twitter Jon on Twitter Show Sponsor: Freshbooks -- Get your free 30-day trial now

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