HTE 067: Adii Pienaar on Looking for the Biggest Opportunity to Make Mistakes

Today’s guest is an entrepreneur in the truest sense, and at times even to his own detriment.

In 2007, my guest started a one-man web design company in Cape Town, South Africa and within a few years he turned it into the worldwide brand that is now known as WooThemes — a multi-million dollar WordPress company with more than a million users.

In 2013, my guest exited that company and being the entrepreneur that he is, he immediately jumped into his next endeavour PublicBeta. And although he consciously went at it differently this time, he found himself burnt out and needing to make some drastic changes and took some time off business to realign and prioritize his life.

Last year, my guest jumped back into he ring full with his last venture Receiptful — a company that supercharges the receipts that your business sends to your customers.

Now, let’s hack...

Adii Pienaar.

What you will learn in this episode:

How to get used to the feeling of waking up and being uncomfortable The most important part of being wrong Choosing WordPress over a life of the stars and A-lister parties When to pivot, when to keep going, and when to quit

Resources and links mentioned:

Receiptful Adii.me PublicBeta WooThemes Adii on Twitter Jonny on Twitter Show Sponsor: FreshBooks 30-day Free Trial