HTE 044: How To Use Your Fears To Grow Your Business w/ Jay Baer

Today’s guest, Jay Baer, has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500.

His current company – Convince & Convert – is the fifth multi-million dollar company he has started from scratch.

Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.

His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times best seller list.

Now, let’s hack…

Jay Baer.

What you will learn in this episode:

Learn the difference between helping and selling. How goals are limiting you and your business. Why your content has to pass the “Mom” test. How and why you need to market your marketing. Why YOU are a media company (even if you don’t want to be).

Resources and links mentioned:

Jay’s blog Convince & Convert Social Pros Podcast MarketingPodcasts.com Youtility Rob Cubbon on HTE Jay Baer on Twitter Jon on Twitter Today's awesome sponsor: FreshBooks (30-day Free Trial)