Fighting Crime with the National Crime Prevention Council

The Social Network Show welcomes Michelle Boykins to the July 23, 2014 episode.

You may recognize this slogan, "We all have to work together to take a bite out of crime", McGruff the Crime Dog from the National Crime Prevention Council. Today, Michelle Boykins, Senior Director of Communications at the National Crime Prevention Council (NCPC) shares how this non-profit organization achieves their mission of helping people and communities stay safe from crime. Listen to the show to hear Michelle talk about what type of crime they address; the event that is coming up in October; and celebrating safe communities. Hear the discussion on intellectual property theft and how this is linked to organized crime, gang activity and child labor. Check out McGruff The Crime Dog (McGruff.org) and his nephew Scruff. Lastly, hear the important advice on bullying and cyberbullying and find out about the programs that the NCPC offers on this topic.

Michelle Boykins is Senior Director of Communications at the National Crime Prevention Council. She directs all operational aspects for the public education campaigns symbolized by McGruff the Crime Dog®, his nephew Scruff®, and the “Take A Bite Out Of Crime®” slogan and for communications, including media outreach and online communications and engagement. The multi-million dollar public education campaigns provide a tremendous return on investment by receiving an average of $60 million in donated media support. Ms. Boykins provides assistance to state and local law enforcement agencies that want to promote the McGruff public education campaigns locally and works with the media to encourage donated support for the campaign.

Through communications activities Ms. Boykins serves as a primary spokesperson for NCPC and leads a communications team that coordinates outreach to traditional news and social media outlets to get coverage for NCPC’s important crime prevention messages. She has secured major news coverage for NCPC from CNN, The New York Times, and The Washington Post to being interviewed or quoted in numerous television, radio, and print media from MSNBC and FOX networks to CBS radio, Consumer Reports, Woman’s Day, and Popular Mechanics.

Before joining NCPC, Ms. Boykins had extensive experience in media relations at a top ten public relations firm and an association. She has a B.A. in Communications Studies from Virginia Polytechnic Institute and State University.