Dorie Clark on Protecting & Promoting "You"

The Social Network Show welcomes Dorie Clark back to the show on March 14, 2014.

The National Association of Broadcasters Show (NABShow) is coming up in the beginning of April and today's discussion with Dorie included how businesses can present their brand at a large conference like NAB. This brought up more discussion on those who work in media. Dorie gives some advice on how to secure future employment if you work in a field where there is no security.

Listen to the show to hear what Dorie says are the major concerns from people who work in the media field and how important it is to know your online reputation by Googling yourself monthly.

If you do not understand the difference between the @ (at reply) versus .@ (dot at reply), listen to the show to get some good Twitter hints.

Dorie Clark, is a branding expert, an author, a marketing strategy consultant, an adjunct professor, and a former presidential campaign spokeswoman. She is a contributor to the Harvard Business Review and Forbes, and is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013). Her clients include Google, Fidelity, Microsoft, Yale University, Morgan Stanley and the World Bank. Dorie is an Adjunct Professor of Business Administration at Duke University's Fuqua School of Business and has taught at the University of North Carolina's Kenan-Flagler School of Business and HEC-Paris. She has also guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University's Graduate School of Business, and the University of Pennsylvania Wharton School. Dorie has also been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking and she has appeared in the media including NPR, BBC and MSNBC.

Learn more and connect with Dorie at her website or follow her on Twitter @dorieclark.