Old PR vs. New PR and the Death of the Press Release

The Social Network Show welcomes Susan Matthews Apgood, President and Co-founder of News Generation, Inc.

Listen to the show to hear Susan give a definition of "public relations"; why this field is appealing to women; why women are good at it; why they dominate the field but are not in the top positions. Hear her explain how social media has changed public relations, and why the traditional press release is dead. Finally, hear Susan explain what the core goal of a Public Relations Department is and the type of work they do at News Generation.

Susan Matthews Apgood is the President and Co-Founder of News Generation, Inc., a public relations services company specializing in using broadcast media techniques to earn media placements for non-profits, government and other companies.

Susan has been in public relations for nearly 20 years and is active in a number of public relations associations including the Public Relations Society of America and Washington Women in Public Relations (WWPR).  In 2012 and 2013, she was co-chair of the Professional Development Committee for PRSA-NCC. In the Fall of 2012, she helped earn News Generation the award of Catholic Business Network of Montgomery County's Business/School Partnership Award for her work with Our Lady of Lourdes Catholic School in Bethesda. In 2011, she chaired the PRSA-NCC Thoth Gala and her work was honored with the Diamond Service Award for outstanding service to the chapter. Ms. Apgood frequently guest speaks in undergraduate and graduate classes at George Washington University, Johns Hopkins University, Georgetown University, and American University and in 2013 moderated a media relations-related panel at PRSA's Health Academy Conference. Susan earned her MBA in finance from American University and BA in economics from George Washington University.