Women Worldwide with Guest AdaPia d' Errico

The host of Women Worldwide, Deirdre Breakenridge, welcomes her guest to the show, AdaPia d?Errico. AdaPia is the Chief Marketing Officer at Patch of Land, a Peer-to-Real-Estate (?P2RE?) lending marketplace. Patch of Land matches accredited and institutional investors with borrowers seeking timely and consistent sources of funding for rehabbing properties across America. At Patch of Land, AdaPia drives brand, marketing and sales strategies, including PR, product marketing, marcomms and lead generation.

On the show, AdaPia discusses how she made the huge leap from banking, insurance and hedge funds in the early part of her career into brand development and strategic marketing in the new media, arts and entertainment industries. She also shares her thoughts on the challenges when working with start ups as well as larger more established brands, and what it takes for a brand to survive today.

A little more about AdaPia d?Errico ? AdaPia has co-founded two businesses with women partners, coached entrepreneurs and start-ups, taught and mentored business students, and is a regular member of groups and organizations that encourage women in business and matching women led businesses with investors.

Learn more about AdaPia on her website, and connect with her on LinkedIn, Twitter, and Facebook. A little more about Your Host, Deirdre Breakenridge ? Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, ?Social Media and Public Relations,? and ?Putting the Public Back in Public Relations.? Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She?s an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.