RAIN Summit Europe 2015: Reaching the Mobile Listener
Nov 11, 2015, 02:34 PM
Consumers want and expect to take their listening with them everywhere. Untethered audio presents a challenge for radio, matched by the opportunity to increase time spent listening in dayparts and environments activated by smartphones, digital dashboards, and other transformative platforms. This panel will discuss best practices of mobile distribution. MODERATOR: Paula Cordeiro, Radio Scientist (Streaming Ideas) SPEAKERS: Michael Hill, Managing Director, (Radioplayer UK); Ruth Fitzsimons, Global Head of News & Content (audioBoom); Holger Weiss, Managing Director (AUPEO!); Shankar Meembat, Founder & CEO (Exaget)