Women Worldwide with Guest Rachel Payne
The host of Women Worldwide, Deirdre Breakenridge, welcomes her guest to the show, Rachel Payne. Rachel is the founder of FEM Inc., which serves diverse audiences with video content that resonates. Built upon a foundation of cognitive psychology and neuroscience applied at web scale, FEM Inc. develops technology and drives innovation in media and entertainment. Rachel is also the CEO of Prizma, a video engagement platform, which is the first product launched by FEM.
On the show, Rachel shares her passion for video and how it can serve a larger societal purpose. Her work has also focused on how the media shapes the perceptions of Science, Tech, Engineering and Math (STEM) for girls. She discusses her experience as a women in the technology space, and how VC fundraising can be a large challenge for women-owned businesses, Rachel offers her advice to others who want to launch and grow a business in the tech sector.
A little more about Rachel Payne … Rachel was Principal, Global Strategic Alliances, at Google where she worked with the top executives across the company to develop strategies for the largest global media partners including Sony, Disney, NewsCorp and Time Warner. Rachel identified a unique opportunity to meet a broader set of user needs for entertainment, that no one else was considering or even prioritizing at the time.
A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.
Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.