Emotional Advertising (ft. Patrick Fagan)
Episode 24, Apr 11, 2016, 11:32 PM
It's finally arrived, that time of year when the big brands release their annual Christmas adverts. But why do they capture our hearts so and do they really encourage us to buy? Patrick Fagan, behaviour scientist and consumer expert, reveals how emotional advertising works, why we buy online, and even an experiment to measure YOUR emotional response to the John Lewis advert.
Experiment link: https://t.co/fa9ITLl1qM
#science #mixtape #experiment #live #radio #christmas #advert #psychology #emotional #consumer #marketing #research