HTE 257: Bring an Element of Passion to Everything You Do | Justin Lefkovitch

My guest today is an experiential marketer and entrepreneur. While still in college, my guest began working with singer/songwriter Ray Kennedy. As Kennedy’s manager, he discovered the “deficiencies and frustrations that artists endured,” and began to research ways to create additional revenue sources and increase audience. In 2010, he founded Mirrored Media, an experiential marketing company. Since then they have received $500,000 in angel funding and created campaigns for clients like Google Ply, Acura, and 20th Century Fox. Now, let’s hack… Justin Lefkotvitch.