I Stopped Chasing Recurring Revenue, and 10x’d My Business

“The conversion rate ended up being about 10 times better than it was before,” Steve Cunningham told me.

While attending meetings for the family business Steve would spot some of the business books he had read sitting on the shelves in clients' offices and saw this a good conversation starter. However, he would find out that more often than not that they had not read the books.

This presented Steve with an opportunity.