215: How to Quickly Build an Online Business When You Don't Have an Audience

Mark Wills is a professional notary public loan signing agent. It's something he started doing as a side hustle that eventually turned into a full-time business. While his friend Roman Rosario was between startups, Mark showed him how to do loan signings to make extra money. Note: Click here to download Mark and Roman’s online business quick-start marketing tips from this episode. Loan signing agents are the people who walk you through the final paperwork when you are buying or refinancing a home. The signing agent is required to make sure you understand all the paperwork, answer any questions you have, and sign off the documents. These appointments take around 1-2 hours and the signing agent can earn anywhere between $75 and $200. Mark's system worked and Roman had his first signing -- and his first payday -- right away. And that sparked an entirely new business idea. If Mark could teach him how to do this in just a few hours, he could probably teach others online as well. Although Mark had no online or social media presence or audience to speak of, he and Roman set out to validate, create, and sell an online course teaching other people to do what he does. That became LoanSigningSystem.com. Fast forward a year and the guys are making $4k a month selling their course. In this episode they talk you through the steps they took to validate their idea, how they built their course using content from free webinars, their marketing techniques, email responder series, and more.