223: How to Turn Your Hobby into an Online Business

Jacques Hopkins is a former full-time engineer who turned his passion for playing piano from a side hustle into a full-time business at the end of 2015. With more time and energy to devote to Pianoin21Days.com, the business continued to reach new heights. It was after reading the entrepreneurial handbook that’s inspired a generation to start side hustles – The 4-Hour Workweek, by Tim Ferriss – that Jacques knew he wanted to start "something on the side that could make money." That was back in 2007, and after several failed ventures, each of which has played a part in getting him to where he is now, Jacques is crushing it with his YouTube videos, ebook sales, and online course. Note: Click here to download Jacques’s top online business tips from this episode. Tune in to hear how Jacques realized there was a market for teaching “regular people learn to play modern songs on the piano in as little time as possible.” You'll hear how he used YouTube to generate lots of free traffic and build his email list, how he doubled his conversions by picking up the phone and talking to potential customers, and how he now lives the lifestyle wants and spends his time promoting the business.