Reaching Millennials Through New Media with Lindsey Green

As the millennial generation becomes the driving segment of the modern workforce, industries like media and PR are adapting and evolving around them. Today’s guest understands that perhaps better than anyone.   Lindsey Green ended up in digital media purely by accident. When she first moved to New York, the world of blogging and digital content was in its infancy, and even though she was pursuing other fields, Lindsey found that she had quite a few friends dipping their toes in new media and tech startup industries. A long and winding road spent utilizing those relationships to bolster the fashion and PR industries led her to where she is today: the Vice President of Corporate Communications at Bustle, a new force in media produced for and by women.   Grab your headphones and tune in as Lindsey talks about new media and the millennial generation, what’s it’s like working for a young company that’s growing at lightning pace, and why curiosity online is good for everyone.   In This Episode The content that’s resonating with millennials today The perks of working with a passionate, nimble team The importance of engaging younger generations through social How a strong company culture can help a company scale for growth Why women should surround themselves with a network of other smart women   Quotes in This Episode “Millennials, in general, as a generation are really interested not just in what’s going on in the U.S. but what’s going on the in the world—and how they can help.” —Lindsey Green   “PR is hard. In PR, you don’t really ever get to have good days because as soon as some goodness happens, something else is going off the rails.” —Lindsey Green   “I don’t particularly want to be [less connected]... I would like to be more connected. I like knowing I can work from anywhere if I want.” —Lindsey Green   “Mentors are important, but I think also they can come in many different forms. You can have one for one time in your career, and another for another time in your career. It can kind of shapeshift in that way.” —Lindsey Green   “Sometimes rejection is the best thing that can happen to you. Sometimes challenges are great… always absorb the information and be flexible.” —Lindsey Green   Resources Bustle Romper Elite Daily Bustle Digital Group Bustle on Facebook, Twitter, and Instagram