240: Why a Facebook Group Should be Part of Your Marketing Strategy

Teresa Greenway is a mother of 10 who went from working part-time in a bakery to making $5k a month doing what she loves – baking and teaching others how to bake. More specifically, she teaches how to bake perfect sourdough bread. Teresa has built a really cool business around this niche at NorthwestSourdough.com. In the past couple of years, her main revenue driver has been Udemy courses, to the tune of several thousand dollars a month. The main driving force behind this? It turns out Teresa's secret weapon is a huge Facebook group of engaged followers, fans, and fellow bakers. With almost 35,000 members, it's one of the largest baking groups on Facebook, and Teresa said it all started “by accident” back in 2013. Note: Click here to download Teresa’s tips for growing a Facebook community and selling Udemy courses from this episode. Since then her business and revenue have grown faster than a loaf of her sourdough bread. Teresa earned $1k in the month she released her first Udemy course in April 2015, and it was a life-changing moment. She went on to earn $20k in her first year, and now consistently brings in $4-5k a month. Teresa did all of this will little to no promotion or marketing. Tune in to hear how she grew her Facebook group so fast, why she decided to start selling courses on Udemy, and how she also uses YouTube and ebooks to drive traffic to her courses and group.