#165: Emily Chang - Taking On The Unknown

As the newly appointed CMO of Starbucks China, Emily Chang is on a mission. With a stint heading Apple retail in the region, and another at the helm of marketing the Intercontinental Hotel Group under her belt, Emily is prepared to take on the company's deepest dive into China since it began. While most US companies are pulling out of the region, Starbucks is projecting the creation of over 10,000 jobs a year, and more than 5000 locations (doubling the current number) in the next 4 years. To put that in perspective, Shanghai currently has twice as many locations as New York City. On this episode, Emily discusses her upbringing, her 11-week immersion into Starbucks, her upcoming TED talk on opening her home to strangers in need, being a parent, and of course, coffee. Recorded at www.sae.edu.