#138: DJ Set Free

This week on A Waste of Time with ItsTheReal, we welcome the man behind the AND1 Mixtape, DJ Set Free, to the Upper West Side! Set Free discusses how he turned a couple of derailed record deals into a big time marketing position and a legendary advertising campaign by trusting his gut, recognizing talent, and being true to the culture. We talk about working with Rafer "Skip 2 My Lou" Alston, Mos Def, Questlove, Latrell Sprewell, Fat Joe, Akon, Lebron James, Nike, Crispin Porter + Bogusky, scoring movies, traveling around the world, bringing his work back home and building The Compound in The Bronx, and much more!