251: When a Side Hustle Fails - Lessons, Pivots, and Next Steps from a Less-Than-Successful Side Project

Dustin Lien from StrategicSauce.com reached out to me with an interesting pitch for an episode. Dustin had experienced a side hustle failure and wanted to know if the Side Hustle audience would be interested in hearing his story. I threw the idea out to the Side Hustle Facebook Group and received an overwhelming amount of feedback saying, “Yes,” they wanted to hear the “other side” of a side hustle when it fails. In this episode Dustin lifts the lid on a business he invested a large chunk of time and money into, only to pull the plug on it a year and a half later. Note: Click here to download Dustin’s top tips for launching a physical product and the lessons he learned from his failure in this episode. He designed a great product that solved a pain point for people in the fitness community. So, what went wrong? Tune in to hear exactly what did and didn’t work for Dustin, and why he decided to throw in the towel on this project. Dustin shares what he would do differently if he had to start over, as well as what he's working on today. He's loaded with valuable insight for anyone starting a new venture.