HTE 376: How to Find Your Story | Alistair Clay

My guest today is a former national journalist turned PR guy and a story obsessive entrepreneur. Back in 2010, along with his wife, they started Arc Seven Communications, a PR agency focused on the health care industry. With their agency running smoothly, he wanted to help entrepreneurs and startups tell their story. So they created Class:PR to democratize PR and help businesses tell their stories. I this conversation, we discuss how to write a press release, the value of perseverance, and paying attention to the details. Now, let’s hack… Alistair Clay.