How One Doctor Has Embraced Tech to Become a Content Marketer

In the digital age, technology is changing practically every industry around us: finance, education, even health and wellness. Today’s guest has followed and worked within the changing health tech industry for years.   Dr. Patricia Salber is a board-certified internist and emergency physician with more than 15 years experience as a physician executive. She’s a speaker, an author, and the founder and CEO of The Doctor Weighs In, an online content platform for doctors, med students, and other experts to share evidence-based stories about almost every topic in healthcare: Policy, Tech, Lifestyle, Medical Care, and Psych.   Tune in as Pat shares stories from her time working in healthcare, her take on the future of health and technology, plus the challenges of monetizing a content business.   In This Episode How Google’s search rankings can dramatically change a business The ways being a woman in the medical field has evolved Future trends and changes you can expect to see in health tech Why it’s normal to need a career reset after a certain number of years Challenges of monetizing content without sacrificing your mission   Quotes in This Episode “We promote all our stories, so we're not trying to be like a newspaper, where you would come and read our site cover to cover, because we have something like 2,000 stories on the site. Rather, we promote the stories using social media and other mechanisms, so each individual story kind of becomes a destination on its own.” —Pat Salber   “[Med school] teachers were used to teaching men, so they still did things that were sexist, both in their lectures and, you know, on the wards. You can imagine that the first group of women who got in, that we were not shrinking violets.” —Pat Salber   “Lots of exciting things coming down the path [in health tech]. The real question is how we're going to pay for it.” —Pat Salber   “It's really hard to monetize content. The ways that you can monetize content oftentimes restrict what I want to do.” —Pat Salber   “Explore what you want to do, and do it. Hanging in there for 30 years when the last 15 aren't fun anymore is really not a good use of your time.” —Pat Salber Resources The Doctor Weighs In Learn more about Dr. Patricia Salber