HTE 386: How to Create Compelling Reasons to Buy | Sharon Savariego

My guest today is the former business development manager of uTest, community advocate, and serial social entrepreneur. Back in 2014, she came up with the idea to build a platform to empower Community Managers around the world. Needing help with the tech side of things, she began the quest for a tech co-founder, which she found and they began planning, raising money, and building. Today, Mobilize serves as an online hub for over 1,000 communities and 1,000,000 members. This is a fascinating conversation where we discuss creating compelling reasons to buy, why everything has an element of community, and honing a vision. Now, let’s hack… Sharon Savariego.