265: Instagram Marketing – How to Get More Followers and Customers on Instagram

With a user base of 800 million people, there are enough potential customers for everyone on Instagram, regardless of your type of business. Instagram is the first app I check in the morning, but I don't really use it for business. To help school me on this massive social media channel, I invited Allie McAdam on the show. Allie is an Instagram strategist and the host of the Passion in Business podcast, which is primarily an Instagram marketing podcast. Allie started off on the platform as many of us do, using it for personal pictures and keeping in touch with family and friends. It wasn't until she started working for an MLM company and seeing some of the top earners leveraging Instagram for sales that she saw the potential for Instagram-specific marketing. Allie started to reverse engineer what they were doing. She went from 300 followers to 3k in just six weeks, now has more than 10k followers, and teaches others how to do the same. Note: Click here to download Allie’s top Instagram marketing tips from this episode. The first question everyone asks is, “Is there a market for my business on Instagram?” “More often than not your audience is there. What matters is how you’re going to market to them,” Allie said. Tune in to hear Allie explain how to find and market to your audience on Instagram, her top tips to increase your followers, and why Instagram might be the social media platform to take your business to the next level.