273: High-Touch Affiliate Marketing: How to Get Paid to Play Matchmaker in Your Niche

Getting paid to turn away work? Being in the position to turn away work as a freelancer or consultant is an envious place to be in, but being in the position to turn away that work AND get paid for it? Even better! John Doherty had spent years working in the digital marketing space, both as an employee and a freelancer. As his SEO consulting business crew, he reached the capacity of how much he wanted to work, and started essentially selling leads to friends and colleagues he trusted. That little side side hustle is now John's full-time focus, and today GetCredo.com is generating $500-600k worth of deals for its partner digital marketing agencies. As the connector and facilitator of those deals, John takes a commission. It's affiliate marketing, just with a bit of a twist from the kind we've covered before. Note: Click here to download John’s top tips for getting paid to play matchmaker from this episode. “I purposely set out to build a brand that is outside of just me,” John said. “I’m really trying to make this a high-touch service to really help businesses connect with the right agencies for their needs.” Tune in to hear how John earned his first finder's fee, how he's built up both sides of the Credo marketplace, and how he's priced his service in this high-touch affiliate marketing model.