The Power of Radio: Building Trust, Credibility (and Pipeline)

Our scheduled guest was unable to make the live show... so host, Matt Heinz, talked with Paul Roberts, the announcer for Sales Pipeline and had a great conversation!  Among other things (like the Super Bowl) we talked about:  The pros, cons and benefits of podcasting Storytelling The importance of audio Conversational selling and its importance in the marketplace Podcast formats from Q&A to curated shows Podcasts as unstructured learning time Listen in now for our impromptu and insightful conversation!