277: How to Set Up and Sell a Group Coaching Program

Paul Brodie is a former special needs teacher turned 11-time Amazon bestselling author. What started as a side hustle writing about his own weight loss journey turned into a string of bestselling titles on Amazon, $3000 paid speaking gigs, 1-on-1 self-publishing coaching, and ultimately the group coaching program I invited Paul on the show to share more about. Why go down the group coaching route? After working with other authors on a 1-to-1 basis and seeing them achieve similar success self-publishing their books on Amazon, Paul had "an epiphany.” By developing a group coaching program there was no limit to the number of authors he could work with. Note: Click here to download Paul’s top tips for setting up and selling a group coaching program from this episode. Paul dove right in with a live webinar to test his idea for a group coaching program without a huge audience or list of his own. With 5 students signing up on the spot at $1.5k each, he started work on the content and drip-feeding modules out on a weekly basis. Tune in to hear how Paul used the momentum from self-publishing books on Amazon to open up several other business opportunities before landing on the group coaching program. He covers how he set the price for his program, the methods and tools he uses to automate accepting new students, delivering the weekly modules, and where he goes from here.