"St. Pete x Podcast 5-1-18 Amy Rettig, Nielsen

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On this episode of SPx, Amy Rettig joins hosts Joe Hamilton and Ashley Ryneska in the studio to debunk the many myths surrounding Nielsen and their evolving work in measurement and data analytics (and subsequent advertising) since the company's founding in 1923. This year, Nielsen celebrates doing business in Florida for 50 years. Nielsen lives and dies by data. They measure everything from our content consumption (both video and audio) to buying behaviors. Their clients include some of the most well-known brands in the world, like Walmart, Nestle, Coca-Cola, and Proctor and Gamble. Amy talks Nielsen's evolution, disruptors in the field, such as Facebook and Netflix, and Nielsen's unparalleled company culture.