283: Your Copy Sucks! Website Reviews from a Professional Copywriter

You've got less than 3 seconds to make a first impression online. Is your website turning would-be customers away without you even knowing it? Your site and the words you use -- your copy -- could either be making you money or costing you big time. I invited copywriting pro Laura Belgray on the show to do some live "copy audits" of listeners' sites. Laura is a professional copywriter with nearly 20 years of experience. During this time, she has written everything from TV promos, launch campaigns, online content, and tons more. She is also the co-creator of The Copy Cure, an online copywriting course with Marie Forleo to help you "write like you talk and make people love and buy what you sell." In this episode, we check out the sites from our brave volunteers and critique their language and structure. We looked at sites in e-commerce, service businesses, and blogs. Listen in for some common mistakes that could be killing your conversion rates along with Laura's copywriting tips for compelling lead magnet offers and taglines. I'm confident you'll get a ton of value from listening in on these website reviews and have some homework to go home and implement on your own site right away.