Joan Pelzer Puts the Social in Social Media and Helps You Get Connected

In today’s world, social media drives the flow of information and has the power to either make or break your business. So in this episode, we are focusing on getting ahead with social media and digital marketing! No matter what your business, it behooves you to cultivate an effective online presence and continuously growing network of both industry professionals and loyal consumers.   Helping us maximize our social media presence today is Joan Pelzer. Joan is an entrepreneur, social media expert, and online engagement strategist with clients ranging from entrepreneurs to a UN-based NGO. She is the founder of Joan Pelzer Social, the radio show host of “Follow Me Friday,” and the President of the NYC Chapter of Femfessionals, a national networking and professional development organization for women.   Stay tuned to learn more about Joan, the importance of networking, productivity, and the key to success on social media! Joan shares some great tips and strategies for you to use, as well as some valuable advice.   In This Episode   Joan’s Journey Connections and Networking Strategy and Engagement Success on Social Media Follow Me Friday Productivity and Leaving it to the Pros
Quotes in This Episode “Digital media has completely changed in the last few years [...] There are hundreds of social media platforms and apps and there are new ones forming every single day [...] You have to know what’s going on and you have to adjust along the way!” —Joan Pelzer“What’s defining the successful company [...] is authenticy–being real [...] and that’s a hard thing to do.” —Joan Pelzer“Being on social media needs to be part of [...] a brand, a person, an influencer–it needs to be part of the core and it’s got to be a part of the innate strategy of the company overall.” —Joan Pelzer“You may not get more clients from doing social media, but if you don’t do social media you may lose what you have.” —Joan Pelzer“Know what you don’t know, and know what you know, because there’s a lot you’re not going to know and that’s perfectly okay as long as you have resources around you that do know.” —Joan Pelzer   Resources Joan Pelzer Media Joan’s LinkedIn, Facebook, Twitter, and Instagram