284: From Active to Passive Income: From $25 an Hour to 6-Figure Launches

When Abbey made $8000 from her 1000-person email list, she knew she was on to something. Over the last several years, Abbey Ashley has gone from earning $25 as a virtual assistant, to coordinating monster 6-figure launches of her own product. I actually met Abbey at the bar during Traffic and Conversion Summit. Her “Virtual Assistance Is My Jam,” t-shirt caught my attention and I had to know more. Eight months pregnant with her first daughter, she couldn't imagine putting her child in day care just to go back to work at a job she hated. Note: Click here to download Abbey’s top tips from this episode. So she started devouring everything she could find online about working from home and virtual assisting. Before long, she'd landed her first clients and booked enough work not to have to go back to her old job when her leave was up. Eventually she started subcontracting out some of the work, which was her first taste of passive income. As some of her clients were doing really well selling online courses, Abbey tried to enter that world as well. Her first course launches were major flops. Then she did what all good entrepreneurs do when a first attempt doesn’t go as planned. She looked at what went wrong, made the necessary changes, and tried again. She pre-sold her next course idea to the tune of $8000 from a 1000-person list. Her second launch generated $40k in sales, and 6 months later her next launch generated $160k in sales. Tune in to how Abbey walked The Side Hustle Path, her actionable hacks and strategies along the way, and how she built and sold her online course even without a huge audience starting out.