HTE 424: The Story Behind Search Engine Journal | Loren Baker

Grab our sponsor offers: Take back your Internet privacy TODAY and find out how you can get 3 months free, go to ExpressVPN.com/hack Get your first domain and save 10% at Hover.com/hack My guest today made the seemingly insignificant decision to start a personal blog -- this was in 20013 -- and the blog was SearchEngineJournal.com. Today that SEJ has morphed into a thriving media company, and has become one of the most popular marketing blogs online. In 2013, with SEJ thriving he cofounded Foundation Digital, where he steers client strategies, digital production and development. Their clients include ESPN, Apartments.com, ForRent.com and American Eagle Outfitters. In this conversation we discuss the value of transparency and honesty in business, the transformation from personal blog to media company, and creating an effective content strategy for small businesses. Now, let's hack... Loren Baker.