296: Blogging for Multiple Income Streams – How a Part-Time Blog Became a Diverse Revenue Engine

“I feel like this is the most important project I’ve ever worked on,” Mike said about his blog YoungArchitect.com. Mike Riscica runs a blog, podcast, and has built a thriving community for young professionals in the architecture field. The idea for the blog came from a pain point in Mike’s life, and for many others – passing the Architect Registration Examination (ARE). After failing to pass the exam 4 times (before passing) and seeing his peers struggling, Mike started blogging about his challenges. “[My story] resonated with people in a pretty serious way,” he said, and he started seeing traction within the community. He started monetizing his blog from day one with affiliate products and continued to add more revenue streams to scale up his business with courses, speaking gigs, books, videos, and more as his traffic grew. Today his blog in a full-time business. He's had the opportunity to travel the country with his dog doing speaking gigs, has helped hundreds of students pass their ARE, and has some interesting plans for the future. Tune in to hear how Mike grew his blog, how it rings the cash register in at least half a dozen different ways, and the strategies you may be able to lift for your own project.