The New Product Doesn't Work. Do We Scrap It?

If you've watched a commercial or movie recently, you've likely seen Score a Score's work: It connects the biggest studios with musicians to compose original music. But for many years, its founder refused to think of his company as a music company. He wanted it to be known a tech company -- and this led him to build a very tech-focused product for his clients, with lots of whiz-bang. He spent many, many years, and at least $120,000, trying to make work. But it ultimately didn’t. And it forced him to face a very real, very humbling realization: "I shouldn't be necessarily just chasing a vision without having confirmation that that's exactly my clients." On this episode, we learn how the founder of Score A Score finally learned what it means to listen to his customer.