The Difference Between "Any Sales" And "The Right Sales"

When Jean Thompson stepped in to save Seattle Chocolate Company, she slammed the gas on a rapid expansion -- selling into stores nationwide, and locking in enormous private-label businesses. It seemed like the solution... until her company was rocked by financial instability, and she discovered that not all sales are good sales. In this episode, we understand what was wrong with Thompson's expansion strategy, and how she came to finally understand what the right kind of sale looks like.