"We have to live in the real world" Mark MacGregor from Philip Morris

Tobacco giant Philip Morris is under fire for anti-smoking ads as it’s promoting e-cigarettes and other new technologies.

Health charities like Cancer Research UK are accusing the firm of “staggering hypocrisy” as 87% of their business still comes from standard cigarettes.

Nick Howard speak to Mark MacGregor, corporate affairs director at Philip Morris, about why the firm's still selling cigarettes, and why it's getting in front of its competitors on new technologies.

First broadcast 23rd October 2018