Why You Must Market Before You Manufacture

When Smoothie King knows that a new product is coming out, they put stickers on the cups to begin selling before it's even available and get people in on the process. Recently, we introduced a mastermind called Fire Ring. We only have 25 spots available, and 12 spots were sold before we created any marketing around it. It's called seeding the sale. You have to plant your ideas and give them time to grow.