A Girl Wanted Shoes Marketed for Boys. See How Steph Curry Answered the Call

(Bloomberg) — NBA superstar Steph Curry and a young fan from California have pushed Under Armour to include girls in the marketing and sales of the basketball star’s signature shoe.

Until recently, Under Armour’s website listed the Curry 5 as an option in the menus for men, women and boys. Though the shoe’s sizes are the same for all kids regardless of gender, it wasn’t listed for girls.