Are you scared to ask for the sale?

Recently on Veteran's Day, the bank was closed. I saw many people come and try to get in, very confused that the door was locked. Even though there were multiple announcements that the bank would be closed, people didn't make the connection. How do we apply this lesson to our business? Realize that you can tell people all day long that you have products for sale, if you don't ask for the sale people won't make the connection. You have to ask specifically for the sale. If you're nervous about this, remember that all you have to do is extend an invitation. If you're serving and providing value, all the sale is is asking if they would like to continue to go deeper.