Customers Come, Customers Leave. Now What?

There are a lot of Uber-like startups out there—companies that connect customers with some set of service providers, such as cleaners, lawn care pros, or, in the case of Storyhunter, companies looking for video freelancers. But these companies all face the same danger: They're at risk of disintermediation, or being cut out of the deal. This is the problem Storyhunter faced, and solved. Its solution: Understand its users, and then become incredibly valuable to them in every way possible.

There are a lot of Uber-like startups out there—companies that connect customers with some set of service providers, such as cleaners, lawn care pros, or, in the case of Storyhunter, companies looking for video freelancers. But these companies all face the same danger: They're at risk of disintermediation, or being cut out of the deal. (After all, if you're a consumer and find a great cleaner through a startup, why keep using the startup? Why not work with the cleaner directly?) This is the problem Storyhunter faced, and solved. Its solution: Understand its users, and then become incredibly valuable to them in every way possible. (Original air date: 7/31/17)