3 secrets for launching (or relaunching) your book the right way. With special guest Diane Auten.

Diane Auten published her book, The Joy of Raising Boys, after collecting stories about raising her boys for 10 years and then sitting on it for two years. She joined Author Academy Elite and was part of the record-breaking book signing at Barnes and Noble in October. In this interview, she shares 3 secrets for launching your book, including the strategy of a launch party, how to use media to promote your book and how to borrow other people's platforms.