Before you ever do a live event

One of my clients has a big opportunity to partner on a project. The other party seems very excited. But if it's a new relationship, you don't know if people are going to follow through. It's a good idea to give them the ability to make a micro-commitment first before you invest too much time. Send them a simple application and request a follow-up Zoom chat with their department heads to discuss the project. If they can't do that, you'll know their commitment doesn't equal yours.