How to Treat Art Like A Business

Mike Casey is a young jazz musician, and his jazz teachers were blunt with him: Making a living in this business is hard. So Mike decided to approach his jazz career the way an entrepreneur would—by embracing tools like a CRM, testing out ways to optimize streaming music platforms, and seeking out the kind of opportunities that his peers hadn’t even considered. On this episode, Mike walks us through how he’s building his business, and how the entrepreneur's mindset can be applied to anyone.