#217: Damian Kulash - Mercedes Benz at SXSW
Apr 09, 2019, 01:26 PM
OK Go front man, Damian Kulash joins Innovation Crush and discusses the creation of the Stress Inversion Transformer for Mercedes-Benz.
To celebrate the launch of Mercedes-Benz EQ -- a new electric vehicle -- OK Go front man, Damian Kulash joins Innovation Crush and discusses the creation of the Stress Inversion Transformer (SIT). Damian's vision in exploring "EQ" was to figure out away to turn negative energy into positive energy. So naturally (and because science), he built a booth that allows humans to exactly that. Along the way we discuss personal brand, the creative process, the SIT's upcoming world tour, and answer a few audience questions.