468: Building the Most Respected Seafood Brand in the World | Luke Holden

My guest grew up in Maine, working in his family's seafood business. In 2007, he graduated from university and moved to New York City to work as a financial analyst. After a couple years he was earning a great salary, but he felt a calling back to his roots.

In this conversation, we discuss:

- Why you need to treat people the way you like to be treated
- Finding a co-founder on Craig's List
- What the most difficult part of entering a new market is

Now, let's hack...

Luke Holden.

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My guest grew up in Maine, working in his family's seafood business. In 2007, he graduated from university and moved to New York City to work as a financial analyst. After a couple years he was earning a great salary, but he felt a calling back to his roots.

So at 25 years old he decided to quit Wall Street and open a 200 square foot lobster shack in New York's East Village. With $30k in start up cash, from his savings and a 50% investment from his father, he founded Luke's Lobster.

During the past 9 years, he has grown from that first hole-in-the-wall lobster shack to 40 locations across three countries.

In this conversation, we discuss:

• Why you need to treat people the way you like to be treated
• Finding a co-founder on Craig's List
• What the most difficult part of entering a new market is

Now, let's hack...

Luke Holden.